Source: Illinois Small Farm News
In 2008, FamilyFarmed.org created and published Wholesale Success: A Farmer’s Guide to Selling, Post Harvest Handling, and Packing Produce. The manual gives detailed and easy to read information for a farmer audience on topics such as Characteristics of Wholesale Growers, Pricing, Building Relationships with Buyers, and Calculating Return on Investment. In addition, it collects state of the art information on critical topics such as post harvest handling, packing produce, and food safety, and it presents these topics in a very readable and compelling format. The manual is now the basis for Wholesale Success training performed by FamilyFarmed.org for a producer audience.
To multiply the impact of this program, FamilyFarmed.org has designed and will dedicate an entire workshop to train Agricultural Professionals. Professionals will then be empowered to relay technical information to farmers who either express interest in the topic or who might be a good candidate for the information. This could take the form of answering questions, developing new contacts and partners for work, incorporating new ideas and information into regular programming, developing special programming on the topic, and/or using the information in newsletters or other media.
With support from the NCR-SARE Professional Development Program and the University of Illinois Extension, the Wholesale Success for the Agricultural Professional webinar is FREE to the first 40 who register. Participants will receive the newly revised 255 page manual, Wholesale Success: A Farmer's Guide to Selling, Postharvest Handling, and Packing Produce, a $50 value.
Please call Keighty at 708.763.9920 or email her at firstname.lastname@example.org to register. You will need a phone line and internet connection to participate.